Cold Calling in a Warm Climate

Puja Dusad, Senior Training Consultant with Pareto Law argues that we should embrace social media but sharpen up on cold calling management and core telephone selling skills to take full advantage of this new resource.

Some people are saying that it has never been easier to cold call with all the information that is available online. 'Cold calling in a warm climate' outlines how the climate has changed for cold calling, how we can harness social media to move cold calls to hot prospecting.

Lead generating has never been easier, there are numerous technologies out there to gather the information and making sales calls more productive. The recession has meant that many companies are turning back to the valuable resource of cold calling, however they set no clear direction or plan and often get poor results.

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