We have been taking to with some of our
sales training clients regarding a new concept around sales training for marketing teams. Everyone who has contact with customers within an organisation is a sales person in some shape or form from the receptionist who greet customers at the front desk to the marketing team.
The marketing team of any company is in most cases the first point of contact for most customers. Therefore managers of marketing teams should be focusing on increasing skills through sales training.
We have been talking to some of our clients regarding this and have had some fantastic results and outcomes for them and their marketing teams.
Whilst researching this I was also interested in a recent blog entry on one of the many blogs I follow by Paul Newsom, follow him he is very good and has some fantastic views.
Paul Newsom wrote for BusinessBlogs that, although managers have many different responsibilities, such as hiring, planning, reporting, admin and motivating staff, sales training is one of the most important.
Mr Newsom also advised that directors maintain continuous
sales development courses for employees to ensure that skills are not neglected, while reinforcing training is the key to making it work.
"Sustained coaching is vital to derive the benefit and value of most sales training and help the team to apply the knowledge and use the tools they have learned in the class room," he explained.
I was also motivated by the The Forum of Private Business who recently called upon the government to provide greater funding for sales training providers to boost firms' profits as the upturn comes.
The group believes that there are currently not enough opportunities for companies to take advantage of high-quality training.
I passionately believe that sales training could help get UK business
improving sales and back on track for 2010. Plus by extending communication and sales training to the marketing department would provide a more connected process, wouldn't that be fantastic, watch this space...