Whyte & MacKay Graduate Success
“Pareto offered a tailored
bespoke solution, with ready-made high calibre and highly trained
sales people. It was a painless process which entirely met our
Rosslynn Law, Operations Director
Whyte and Mackay is one of the worlds leading producers of
Scotch Whisky. As well as the brand itself the company also owns
Jura and The Dalmore single malts, Glayva liqueur and Vladivar, the
number two vodka brand in the UK.
Over the past few years the company has undertaken a £110m
investment in upgrading its facilities and re-branding its products
to appeal to today's consumers, ensuring that its brands have
strong global appeal. Part of the reorganisation involved changing
its distribution model and creating its own national field sales
team to communicate directly to its “on-trade” outlets: pubs, clubs
and bars throughout the UK.