Those looking for graduate jobs in the science and engineering sector may enjoy new prospects in the midlands as the Longbridge area of Birmingham is set to receive £500 million of new investment. Over the next 15 years the area will be redeveloped with 10,000 new jobs and 1,400 new homes part of the major urban renewal strategy planned in the wake of the closure of the Rover car plant. Mike Whitby, leader of Birmingham City council, explained that the attraction of new forms of industrial development would be part of the economic plan, which he said would involve "reinvigorating Longbridge's industrial heritage while also attracting new hi-tech investors". Other plans involve creating a heritage centre to celebrate the motor manufacturing heritage of the area, upgrading Longbridge railway station and relocating Bournville College to the area. The Longbridge site was originally opened as a car factory by Herbert Austin in 1905, at which time the district lay outside the city of Birmingham in an agricultural area.
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