Businesses in the commercial media sector are
striving to attract more graduates to
the industry, it has been claimed.
Clare Turner, sales director at Pearl and Dean, told Brand Republic
that her organisation is implementing several strategies to get
more people to apply for vacancies at the company.
"Our idea is to provide media graduates with an introduction to cinema
and how it fits in the media landscape. As well as sessions here,
we plan to do a roadshow in 2009 to ensure the grads of today turn
into the savvy communications planners and buyers of tomorrow," she
Additionally, Lisa Ashworth, talent director at ZenithOptimedia,
added that her company is looking to increase its graduate intake
by offering them more information on the firm through the
Elsewhere, Recruiter magazine recently reported that an increase in
budget retail shops such as Poundland has resulted in several
graduate management jobs becoming
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