A diverse workforce will help meet customer needs, claims one employment agency. The research concludes that the growing and developing UK labour market could ensure that employers are adequately prepared to meet the needs of customers and lead to long-term business success. A total of 56 per cent of UK customers admitted they would respond favourably to a business if they knew it recruited workers who are under-represented in the workplace, while 79 per cent viewed having employees from diverse backgrounds as being important and a central recruitment issue. "This research proves to employers that being committed to diversity is not a business choice, but a business imperative," said a spokesperson for the job search agency. She added: "Customers and employees want to shop and work in environments which reflect their local communities; by broadening the scope of their recruitment base, employers can plug skills gaps, improve retention and increase productivity." Prioritising recruitment of graduates who represent under-represented groups could help to boost customer services levels in a wide range of sectors including banking and finance, IT, and media sales.
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