Employers across the country are failing to make use of the
internet when it comes to advertising, PR, keeping in touch with
employees and recruitment.
According to one Welsh internet expert, few bosses are taking
advantage of what the web has to offer and are cautious about using
sites to draw in new customers and potential workers.
New technology has meant that many employers can recruit
graduates at a much quicker and more efficient
pace - such as by making use of an online recruitment agency.
But employers can also engage better with their customers and
potential staff if they decide to start up a blog or podcast.
Matthew Yeomans, who runs communications provider Custom
Communication, says: "We are turned off as a media-savvy nation by
advertising. You have a generation of consumers who feel they have
"Adopting these tools can help show you are not a faceless
He added that it can also improve relations among staff and between
managers and employees.
Meanwhile, online recruitment activity and employment opportunities
in the UK were at an all time high in February, according to the
Monster Employment Index.
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