Employers miss out on internet benefits

Employers across the country are failing to make use of the internet when it comes to advertising, PR, keeping in touch with employees and recruitment.

According to one Welsh internet expert, few bosses are taking advantage of what the web has to offer and are cautious about using sites to draw in new customers and potential workers.

New technology has meant that many employers can recruit graduates at a much quicker and more efficient pace - such as by making use of an online recruitment agency.

But employers can also engage better with their customers and potential staff if they decide to start up a blog or podcast.

Matthew Yeomans, who runs communications provider Custom Communication, says: "We are turned off as a media-savvy nation by advertising. You have a generation of consumers who feel they have been ignored.

"Adopting these tools can help show you are not a faceless corporation."

He added that it can also improve relations among staff and between managers and employees.

Meanwhile, online recruitment activity and employment opportunities in the UK were at an all time high in February, according to the Monster Employment Index.

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