Employers need to offer more training and development opportunities to entice top-class recruits, a survey has suggested. Research by secretarial recruitment firm Angela Mortimer has found that there are discrepancies between what employers believe employees want and what a potential recruit actually sees as an incentive to join a firm. While 60 per cent of firms polled in the study claimed that their status as a market leader would be enough to attract the best employees, only three out of ten recruits said that this was the case. Instead, 70 per cent of potential employees stated that training, development and career progression was more important in their decision to join a company. According to Ashley Williams from Angela Mortimer, this is particularly important in today's increasingly competitive recruitment market, with graduates an especially tricky audience to entice. Ms Williams said: "While additional benefits such as healthcare, share options and season ticket loans are good incentives, they are unlikely to attract new recruits if working environment, career progression and financial incentives are ignored. "Employers need to review their existing processes and ensure they are offering what candidates are looking for."
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