UK employers are being urged not to follow in footsteps of their US
counterparts who are failing to adequately invest in recruiting,
hiring or training sales
The warning comes after a survey carried out across the pond,
revealed that many bosses were neglecting some of the most basic
practices when it comes to sales workers.
Named the DePaul University's Sales Leadership Program, the report,
which questioned 300 firms, revealed that although businesses
depend heavily on sales, most firms spend little time interviewing
It further revealed that only a third of US companies know how much
they are forking out to take on new recruits.
David Hoffmeister, director of programme, said: "This survey shows
why companies are finding it difficult to hire and keep the best
"Companies slashed their recruiting and training budgets in the
1980s and '90s to cut costs, and now they are not spending enough
time and money to find and train good sales people.
"Given the fact that many veteran sales professionals are baby
boomers who will be retiring soon, firms that want to stay
competitive should start making greater investments in hiring,
recruiting and training their sales forces."
In this way, employers are being called upon to consider taking on
graduates from across the UK and putting time
and effort into training them up to follow in the footsteps of
former staff members.
What are these?
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