Foreign investment in the West Midlands has created or safeguarded hundreds of jobs for graduates in Worcestershire, it has emerged. More than 600 jobs have been saved or created in the county during the past 12 months, the Bromsgrove Advertiser reports. A study by regional development agency Advantage West Midlands (AWM) reveals that more than 300 new jobs sprung up as a result of foreign investment, while nearly the same amount were safeguarded. Much of this success has been due to a regional marketing campaign in which cities such as Paris, Brussels and Gothenburg have been targeted to encourage them to do business in the area. John Edwards, AWM chief executive, told the publication: "Inward investment is a crucial element in the economic performance of our region and Advantage West Midlands' role in both encouraging investment and promoting the region is paying dividends." AWM claims that it has created or safeguarded more than 100,000 positions, which may include banking and finance sales jobs, over the past eight years.
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