Employees are interested in more than high salaries and big
bonuses, according to a spokesperson from the Chartered Institute
of Personnel and Development (CIPD).
Emma Price said that "there is a common misconception" that "hard
cash" attracts high-quality staff to a company.
Instead of offering more money, she suggests that "non-cash
rewards" such as the opportunity for career and personal
development, a good working environment and recognition for
achievements could be inspiring to graduates and other job candidates.
"There has been a growing emphasis on work-life balance and many
employees are opting for organisations that can offer this either
through flexible working or good holiday entitlement," Ms Price
"Organisations that are flexible and offer a range of working
options will appeal to a wider pool of people and find it easier to
retain staff whose needs change."
Her comments follow the results of the CIPD's 2007 recruitment survey, which found that 84 per cent of
employers had difficulties filling their vacancies last year.
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