Employees are interested in more than high salaries and big bonuses, according to a spokesperson from the Chartered Institute of Personnel and Development (CIPD). Emma Price said that "there is a common misconception" that "hard cash" attracts high-quality staff to a company. Instead of offering more money, she suggests that "non-cash rewards" such as the opportunity for career and personal development, a good working environment and recognition for achievements could be inspiring to graduates and other job candidates. "There has been a growing emphasis on work-life balance and many employees are opting for organisations that can offer this either through flexible working or good holiday entitlement," Ms Price remarked. "Organisations that are flexible and offer a range of working options will appeal to a wider pool of people and find it easier to retain staff whose needs change." Her comments follow the results of the CIPD's 2007 recruitment survey, which found that 84 per cent of employers had difficulties filling their vacancies last year.
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