Businesses that offer
their staff non-pecuniary rewards will find that they have a better
chance of retaining their staff. It has been claimed.
A new study by Gfk NOP revealed that staff are responsive to good
development opportunities, with some 90 per cent saying it was
Furthermore, 87 per cent said they would find a non-monetary prize
satisfactory, with 74 per cent citing being thanked as
Commenting on the issue, Sukhi Ghatore, associate director in GfK
NOP’s business division, said: "It's well documented that
non-monetary reward is an important motivator for staff, but the
affect on employee retention of failing to embrace such recognition
is quite startling.
"UK employers are risking losing significant numbers of staff, in
many cases because they’re not even taking the time to do something
as simple as saying a formal thank you."
Gfk NOP is a market research organisation with experts in both UK
and international research.
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