Innovative graduate recruitment strategies are needed in the social care sector if major staffing problems are to be avoided, it has been claimed. Moira Brown, HR director at Care South, said charities and local care services need to improve the way they advertise jobs, as not enough graduates are applying for the sector. Talking to Personnel today, Ms Brown said: "I don't think graduates see social care as a career opportunity. We've also got an ageing population, so where is that workforce going to come from? It's not so much a skills shortage, as a people shortage. Where are we going to get the social care workforce from?" She went on to say that she is "considering" implementing a graduate scheme, but noted that the challenge would be how to "mould it so that graduates and the employer could get something out of it." The workforce for social care in the UK currently stands at 1.3 million, but government statistics predict this will almost double by 2028. Pareto - Graduate Sales Jobs with the UK's largest companies earning up to £35k OTE
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