New research has indicated that understanding customers is the biggest challenge facing the customer service industry, which could interest graduates looking toward the service sector. A study conducted by Charter UK, a provider of enterprise complaint and feedback management software, found that 43 per cent of respondents felt this was the most significant challenge. Paul Clark, Charter UK's chief executive, commented: "The key to attaining a better understanding of customers is simple - talk to them! "All organisations should be proactively speaking to their customers at regular intervals and asking questions that can drive business decisions through gaining an understanding of their customers' likes and dislikes, pain points and things that make them happy." He added that a high proportion of businesses are implementing 'yes/no', 'on a scale of 1-10' style surveys, which are inadequate in terms of providing an understanding of the customer. Additionally, the survey revealed that 55 per cent of respondents believe customer service standards have improved over the last five years. Pareto - Graduate Media Sales Jobs with the UK's largest Media companies earning up to £35k OTE
What are these?
Follow on Twitter
Link to us
Read our Blogg
Connect with us