New research has indicated that understanding customers is the
biggest challenge facing the customer service industry, which could
interest graduates looking toward the service sector.
A study conducted by Charter UK, a provider of enterprise complaint
and feedback management software, found that 43 per cent of
respondents felt this was the most significant challenge.
Paul Clark, Charter UK's chief executive, commented: "The key to
attaining a better understanding of customers is simple - talk to
"All organisations should be proactively speaking to their
customers at regular intervals and asking questions that can drive
business decisions through gaining an understanding of their
customers' likes and dislikes, pain points and things that make
He added that a high proportion of businesses are implementing
'yes/no', 'on a scale of 1-10' style surveys, which are inadequate
in terms of providing an understanding of the customer.
Additionally, the survey revealed that 55 per cent of respondents
believe customer service standards have improved over the last five
Pareto - Graduate Media Sales Jobs with the UK's largest Media companies
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