West London 'struggling to retain talent'

West London 'struggling to retain talent' Businesses in West London and the Thames Valley are struggling to recruit and retain top talent, research has indicated.

A survey of over 900 employees and nearly 300 employers in the region by recruitment firm Parkside found that some 60 per cent of respondents had been in their job for less than two years, with 68 per cent saying they planned to change employer in the next six months.

Pay was the most popular reason for an intended move at 39 per cent, followed by 28 per cent saying an employer's attitude to culture and ethics was an issue

"Our surveys over the past five years have shown that career cycles among younger workers, the 'Generation Y' aged between 21 and 28 have been getting shorter all the time," said Parkside's managing director, Jennie Emerson, who commissioned the research.

She added that this trend is now spreading to staff of all ages as the concept of "long-term loyalty" to a company appears to be dying out.

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