Sales Sector News
According to an email marketing expert, a good B2B database is
key for sales professionals working in an online business.
Santosh Shrivatava said that it was the "best means of gaining
publicity for online business" and an effective way to increase
sales.
Writing on promotionworld.com, Shrivatava said that "since email
users are swelling day by day more businesses are choosing it as
their primary advertising campaign".
However his recommendations were tempered by a warning to those
in online sales jobs that email marketing was carefully targeted.
Email marketing campaigns should be limited to clearly identified
prospective clients for b2b sales, or they run the risk of being
regarded as spam - either by the user or even by their automatic
filtering software.
Shrivatava recommended email marketing for sales professionals
as it offers immediate, instant promotion through compelling
headlines and direct delivery.
In a related post last week, the director of Berners Marketing,
Sue Bramall, voiced similar sentiments regarding how to increase
sales through email marketing campaigns. She identified one the
biggest flaws for businesses is the lack of information they have
on their subscribed email addresses and on potential clients.
In a column for the Law Gazette, she said that "professionals
should aim to build a database of clients, contacts and prospects
that genuinely welcome hearing from them".
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