The recession may mean that sales staff have more time on their hands to take part in cold calling training, one expert has said. Business journalist with the New York Times Paul Brown claimed that cold calling training could help employees to understand that the practice can work, if the necessary skills are there. Mr Brown cited BNet.com's Geoffrey James, who offered some tips on how to develop techniques for making a successful cold call. "If the call went well, take a few moments to congratulate yourself," he wrote, adding that if it didn't, "spend a few moments figuring out why. Decide what needed to be different in order for the next call to be successful. Then do it". Boom Sales! founder Trent Leyshan recently told SmartCompany that companies looking to make profits through cold-calling training should teach their sales staff to show genuine interest in potential clients' ideas.
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