looking to stay afloat in the long run should not reduce funding
for sales training, according to one expert.
Gabriella La Monica, training manager at US firm BBN Technologies,
said that investment in staff development courses will mean that
firms have a competitive advantage when the upturn comes.
According to Mass High Tech, Ms La Monica claimed that cutting
sales training spend will save money in the short term, but
employers will need to sacrifice a skilled workforce.
"A business with a well-developed and strongly organised employee
training program is one with employees working at their highest
level to keep customers satisfied and ensure that the business
remains highly competitive," she explained.
Helen McCreadie, office manager of the Canada-based Business
Development Centre, recently told the Fort Erie Times that sales
companies think about sending their staff to cold calling
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