All firms must be
working on the sales training and marketing techniques during the
recession, according to one industry figure.
Writing for the Huffington Post, Grant Cardone, who authored the
book Sell to Survive, said that sales training is important because
"literally nothing else matters except selling".
The sales training expert said that marketing should trump all
other strategies for surviving the recession because advertising
and product development cannot be done if services cannot be
Mr Cardone urged: "From accounting to management the skill of
selling must be made the heartbeat of the organization and this can
only be done through consistent and daily sales training where the
group is reminded daily that selling is everyone's job and the only
Businesses looking to take advantage of the benefits of sales
training may wish to look at the new Retail Banking eLearning
QuickSkills course offered by Richardson.
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