While in-house sales training may be a cost-effective means of bringing employees up to speed on new techniques, failing to take care of the details could make such sessions counter-productive, it has been claimed. Coming as growing numbers of businesses look to reduce their sales training budgets while simultaneously boosting the efficiency of their staff, one US-based expert has advised of the need to adopt a thoroughly-organised approach to planning sessions. According to Ruby Newell-Ledger, a specialist in training leaders within the sports and entertainment industries, simple things such as arranging for food and drinks to be to hand and ensuring that tools for effective communication - such as audio-visual equipment and flipcharts - are readily available can make a massive difference in the success of a training initiative. Furthermore, by presenting a friendly and collegial atmosphere, both employees and employers are likely to get more out of in-house sales training. "Have instructors welcome participants as they arrive and encourage colleagues to interact with their co-workers," she explained to Athletic Business. "This is particularly important when a training session involves employees from departments that don't typically communicate with each other." This comes soon after a study by the Aberdeen Group found that businesses that invest in sales training tend to reap the rewards in the long-run.
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