The Higher Education Careers Services Unit has found that the
UK's top students are selecting their higher education providers
based on different factors than those of their predecessors. One of
the outcomes of the research is that employers are advised to
modify their graduate recruitment strategies to accommodate changes
in behaviour.
The HECSU's study surveyed around 50,000 students and found that
historic selection factors such as the history and reputation of a
university were becoming less important to prospective students.
Institutions such as Cambridge, Oxford, Edinburgh, Leeds,
Manchester, Cardiff and Glasgow (Russell Group Institutions) are
not always the first choice for high achieving students. Rather it
is course reputation, rather than university reputation, that can
steer a student's choice.
The impact on employers could be profound if they don't react to
this news. Simply put, the talent may not be exclusively found
within that Russell Group. The cost of studying full-time is
becoming more and more apparent in university choice. As more
students opt to stay at home and attend a commutable university,
they naturally have their options limited.
The benefit of understanding the findings could be overshadowed
by a greater problem- that of determining a more up-to-date and
effective system for attracting and managing entrants to corporate
graduate jobs. While employers may be temporarily diverted by more
immediate recession related problems, there are those with a shrewd
eye to the future.
Casting the net wider in terms of the "ideal" graduate employee
may be much harder than it sounds, and it may also have long-term
repercussions for the credibility of some long standing educational
establishments.
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