training expert has said that staff development courses should take
a different perspective because of the way the recession has
affected the economy.
Tom Goetschius, who runs a Florida-based consultancy, said that the
"paradigm shift" caused by the recession means that sales training
needs to impart advice about addressing customers' needs
The specialist claimed that we now have a "new economy" and that
customers will no longer be encouraged to purchase through pushy
sales techniques and will demand to know about the product before
any transactions are made.
He explained: "It's not business as usual anymore. We have
undergone a transformational shift in consumer attitude and
behaviour. Today's consumers are more savvy and aware - thriftier,
more cautious and less trusting."
Pernille Bruun-Jensen, managing director of global small business
at Intuit UK, recently wrote on bytestart.co.uk that new
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