Big businesses are turning to sales outsourcing solutions as they look to fight back against the economic downturn, it has been claimed. Rather than simply cut costs and keep sales in-house, growing numbers of top firms are investing in specialist help as they look to increase their income and place themselves in a strong position for when the economy starts to pick up again. According to the chief executive of Aquira, which has enjoyed a 30 per cent growth in business over the past three months alone, the downturn has prompted some of the biggest companies to assess how they are spending their sales budgets, with many realising that sales outsourcing makes good financial sense. He explained to the website Call Centre Clinic: "The UK's major companies recognise the sales value that high quality and appropriate telemarketing can deliver - so in a recession, they are beginning to invest in a more intelligent sales effort." These comments come as Thames Water has revealed that it is looking into sales outsourcing options, with the Daily Mail quoting a source at the company in reporting that it may move its Swindon call centre operations to India.
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