Big businesses are turning to sales outsourcing solutions as they
look to fight back against the economic downturn, it has been
Rather than simply cut costs and keep sales in-house, growing
numbers of top firms are investing in specialist help as they look
to increase their income and place themselves in a strong position
for when the economy starts to pick up again.
According to the chief executive of Aquira, which has enjoyed a 30
per cent growth in business over the past three months alone, the
downturn has prompted some of the biggest companies to assess how
they are spending their sales budgets, with many realising that
sales outsourcing makes good financial sense.
He explained to the website Call Centre Clinic: "The UK's major
companies recognise the sales value that high quality and
appropriate telemarketing can deliver - so in a recession, they are
beginning to invest in a more intelligent sales effort."
These comments come as Thames Water has revealed that it is looking
into sales outsourcing options, with the Daily Mail quoting a
source at the company in reporting that it may move its Swindon
call centre operations to India.
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