sales outsourcing firm has said that it helps marketing companies
to perform better through a technique called 'test market
Florida-based Netpique advises that directors and sales teams
realise the importance of understanding different markets and the
usefulness of outsourcing staff.
Working with a company in New York called Accent Energy, Netpique
helped it increase its team numbers by adding two outsourced sales
management positions and 30 more marketing staff to help bring in
According to Netpique, the sales outsourcing solution worked within
The company said in a statement: "A Netpique test market deployment
offers an in-field 'speed-to-market' outsource sales team that
verifies a client's model by enhancing the value proposition,
establishing "real world" sales metrics, testing prices and product
bundles … qualifying for and closing sales."
Writing in Management Today, Ian Wylie recently told employers
that, thanks to the recession, the sales outsourcing market is
"booming", citing a KPMG report which indicated that directors are
moving away from Bangalore.
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