Companies who are reaping the benefits of sales training could be increasing their turnover even more by switching their focus, one expert has claimed. Speaking to MD Publishing, sales training specialist Jeanette McMurty said that if firms are going to spend a considerable sum on staff development, they should make sure they are going the best way about it. Ms McMurty told the news provider about a recent hospital wing she helped open with a special day which was more about letting attendees get hands-on with the 'product' than trying to explain how good it was. She explained: "When customers are engaged in a learning or otherwise personally valuable experience, they sell themselves on your products or services. When customers sit through sales presentations and proposals, they typically remain in a state of inertia." Jean Barr, director of New Zealand's Top Achievers Sales Training, recently told NZBusiness magazine that a focus on marketing for both small and large companies will help them to be competitive in the current economic climate.
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