Vodafone should expand its sales recruitment

 

A research analyst has criticised Vodafone for a "depressingly thin" talent pool.

Robin Beinenstock of Bernstein Research has written an open letter to Vodafone's Board of Directors.

In the letter, Beienenstock suggests that the company needs to "fundamentally change its organisational culture". He recommends that new blood is brought in to senior sales jobs as "the same managers that led the business into trouble in the first place cannot lead a turnabout".

Beinenstock is critical of a company that has made several missteps over the past decade, such as missing the iPhone or leaving the Carphone Warehouse deal. His main recommendation was that "Vodafone needs to tap a broader pool of talent from more commercial industries and a fresher approach to business".

As well as investing in sales training for junior staff and expanding its recruitment resourcing, he advocated vodafone took a more creative approach with their sales development and outsourcing.

The story appeared on the HR Magazine website, who reported that Vodafone had told them that it was "unable to comment on individual analyst notes".

Chris Phillips, VP of international marketing at Taleo, offered some recommendations for companies suffering from a "weak talent pool".

He said: "As we enter the economic recovery, every business, regardless of size, needs to be seizing on any market opportunities that emerge. In order to achieve this, employers need insight into the performance, experience and ambitions of each individual".

Phillips recommended that businesses develop a "clear picture" of the "potential areas of weaknesses" among its workforce, so that targeted training to help them improve sales, give effective presentations and develop leads

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