A research analyst has criticised Vodafone for a "depressingly
thin" talent pool.
Robin Beinenstock of Bernstein Research has written an open
letter to Vodafone's Board of Directors.
In the letter, Beienenstock suggests that the company needs to
"fundamentally change its organisational culture". He recommends
that new blood is brought in to senior sales jobs as "the same
managers that led the business into trouble in the first place
cannot lead a turnabout".
Beinenstock is critical of a company that has made several
missteps over the past decade, such as missing the iPhone or
leaving the Carphone Warehouse deal. His main recommendation was
that "Vodafone needs to tap a broader pool of talent from more
commercial industries and a fresher approach to business".
As well as investing in sales training for junior staff and
expanding its recruitment resourcing, he advocated vodafone took a
more creative approach with their sales development and
The story appeared on the HR Magazine website, who reported that
Vodafone had told them that it was "unable to comment on individual
Chris Phillips, VP of international marketing at Taleo, offered
some recommendations for companies suffering from a "weak talent
He said: "As we enter the economic recovery, every business,
regardless of size, needs to be seizing on any market opportunities
that emerge. In order to achieve this, employers need insight into
the performance, experience and ambitions of each individual".
Phillips recommended that businesses develop a "clear picture"
of the "potential areas of weaknesses" among its workforce, so that
targeted training to help them improve sales, give effective
presentations and develop leads