Marketers 'value flexibility in job benefits'

Employers have had to raise the stakes regarding benefit provision to successfully attract and retain sales and marketing candidates, it has been claimed.

Marketing magazine explored how flexible working is increasingly valued by young graduates and suggested that job candidates now have more power than employers when negotiating benefits.

"Job-seekers can afford to hold out for what is right for them," Nicola Clark, director of marketing and communications at Investors in People, told the publication.

"Organisations have to think through every aspect of what they can offer and ensure candidates are aware of it when being interviewed."

Meanwhile, a recent survey by Blue Skies revealed that 51 per cent of candidates think flexible working is very important in a potential job, compared with 39 per cent who value high salary.

According to the Chartered Institute of Marketing, those working in the sales and marketing sector have received average pay rises of three per cent over the past 12 months.

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