Employers have had to raise the stakes regarding benefit provision
to successfully attract and retain sales and marketing candidates,
it has been claimed.
Marketing magazine explored how flexible working is increasingly
valued by young graduates and suggested that job
candidates now have more power than employers when negotiating
"Job-seekers can afford to hold out for what is right for them,"
Nicola Clark, director of marketing and communications at Investors
in People, told the publication.
"Organisations have to think through every aspect of what they can
offer and ensure candidates are aware of it when being
Meanwhile, a recent survey by Blue Skies revealed that 51 per cent
of candidates think flexible working is very important in a
potential job, compared with 39 per cent who value high
According to the Chartered Institute of Marketing, those working in
the sales and marketing sector have received average pay rises of
three per cent over the past 12 months.
What are these?
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