Animation studio benefits from sales outsourcing

Animation studio benefits from sales outsourcing The Indian animation industry is set to boom in the next few years, causing one website to recommend firms to consider sales outsourcing there.

Proactive Investors UK wrote that the growing sophistication of televisions and film will open up the niche entertainment sector to double turnover by 2013, which will be helped by sales outsourcing.

It cited DQ Entertainment, which has used the Indian workforce in Hyderabad to help get its work noted by top global institutions such as the BBC, Discovery Kids and France 2.

"As a result of the transformation of the business model, DQ (currently capitalised at £39.6m) has been able to double its earnings before interest, taxes, depreciation and amortisation margin from 21 per cent to 43 per cent," the website said.

India recently topped a Global Services and Tholons poll to find the best destination for sales outsourcing firms looking to boost their productivity by using a foreign workforce.

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