Digital firms 'positive about future'

Digital firms 'positive about future' Digital agencies feel positive about the coming year, despite the current economic climate.

A study conducted by internet marketing consultant E-consultancy indicated that 28 per cent of such businesses forecast increased turnover in the next 12 months, which could be welcome news for graduates considering the sector.

Some 90 per cent of respondents said they were "quite" or "very" optimistic about their business in the coming year, while 80 per cent expected their turnover to exceed that of 2007.

Linus Gregoriadis, head of research at E-consultancy, said: "Digital agencies are generally very upbeat about the short-to medium-term future despite the continued gloom within the wider economic environment.

"However, running digital agencies profitably is undoubtedly becoming more challenging. Coupled with increased competition in the marketplace, the trend towards paying higher salaries means that margins are inevitably being squeezed."

E-consultancy has more than 70,000 registered users.

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