Employers in the UK are still relying on outdated methods
to train their sales
staff
According to a new survey by the Chartered
Institute of Personnel and Development (CIPD) found that
traditional methods of workplace learning are considered amongst
the least effective ways of up-skilling employees. Surprisingly
only 16% of Learning and Development professionals believed formal
education courses provided the best return on investment, and the
same for coaching by external practitioners.
The survey also found that 11% believed
e-learning to be an effective resource for sales training, yet 17% of
respondents were planning to reduce their reliance on “classroom
trainer led instruction”.
When investing in Learning and Development it
is critical that organisations understand their people and the type
of training that will suit them. So long as this happens then
companies will be able to see a better ROI as employees will be
more engaged in the training and be able to transfer the skills
learnt in the classroom into their day-to-day activities in their
role.
For training to see a real impact, it is
important that it isn’t been done for ‘trainings sake’, but instead
to be able to show that the investment is valuable and can be
measured. Training that can be aligned with business objectives,
with a well thought out learning strategy to develop the sales
talent within the organisation will benefit employee
engagement, staff retention and job satisfaction.
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