marketing teams should be focusing on increasing skills through
sales training, according to one expert.
Paul Newsom wrote for BusinessBlogs that, although managers have
many different responsibilities, such as hiring, planning,
reporting, admin and motivating staff, sales training is one of the
Mr Newsom advised that directors maintain continuous sales
development courses for employees to ensure that skills are not
neglected, while reinforcing training is the key to making it
"Sustained coaching is vital to derive the benefit and value of
most sales training and help the team to apply the knowledge and
use the tools they have learned in the class room," he
The Forum of Private Business recently called upon the government
to provide greater funding for sales training providers to boost
firms' profits as the upturn comes.
The group believes that there are currently not enough
opportunities for companies to take advantage of high-quality
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