Managers of marketing teams should be focusing on increasing skills through sales training, according to one expert. Paul Newsom wrote for BusinessBlogs that, although managers have many different responsibilities, such as hiring, planning, reporting, admin and motivating staff, sales training is one of the most important. Mr Newsom advised that directors maintain continuous sales development courses for employees to ensure that skills are not neglected, while reinforcing training is the key to making it work. "Sustained coaching is vital to derive the benefit and value of most sales training and help the team to apply the knowledge and use the tools they have learned in the class room," he explained. The Forum of Private Business recently called upon the government to provide greater funding for sales training providers to boost firms' profits as the upturn comes. The group believes that there are currently not enough opportunities for companies to take advantage of high-quality training.
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