job hunters are failing to see the potential in using social media
in their hunt for a graduate
According to the latest Kelly Global Workforce
Index, people are turning to online
recruitment, but aren’t making the best use of social networks
when it comes to job hunting.
The index found that just 1 in 5 British
people are hunting for jobs using social media sites but of these
only 1% has found a job as a result.
This is very low compared to other countries
such as America where 22% found a job as a result, which puts the
UK near the bottom of global rankings for graduates utilising
The argument is that many British companies
are failing to make the most of social media in their recruitment drives compared
to the rest of the world. Human resources director at Kelly
Services UK, Katie Ivie, said: "Now is the time candidates should
be developing a strong online presence on professional social
networks to take advantage of the opportunities they offer and
stand out from the crowd.”
She stated that social media job searching is
only going to become more commonplace as British companies begin to
develop their online recruitment. Currently many companies block
the use of social media sites such as Facebook and Twitter because
they are seen as a distraction, but as more companies start to use
it others will realise the vast potential.
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