Graduate job hunters are failing to see the potential in using social media in their hunt for a graduate job
According to the latest Kelly Global Workforce Index, people are turning to online recruitment, but aren’t making the best use of social networks when it comes to job hunting.
The index found that just 1 in 5 British people are hunting for jobs using social media sites but of these only 1% has found a job as a result.
This is very low compared to other countries such as America where 22% found a job as a result, which puts the UK near the bottom of global rankings for graduates utilising social networking.
The argument is that many British companies are failing to make the most of social media in their recruitment drives compared to the rest of the world. Human resources director at Kelly Services UK, Katie Ivie, said: "Now is the time candidates should be developing a strong online presence on professional social networks to take advantage of the opportunities they offer and stand out from the crowd.”
She stated that social media job searching is only going to become more commonplace as British companies begin to develop their online recruitment. Currently many companies block the use of social media sites such as Facebook and Twitter because they are seen as a distraction, but as more companies start to use it others will realise the vast potential.
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