University ‘consumer culture’ warning

pay back student loans 150Universities are been warned about treating students as “consumers purchasing degree certificates”

Michael Farthing, the incoming chair of the 1994 group, has challenged the government’s plans for a shake up of higher education in England. In his speech Professor Farthing voiced concern over the government’s white paper which outlines a system shaped by competition and market forces.

We cannot fall into the trap of reducing higher education to a set of simple transactions. Universities are so much more than warehouses that sell off-the-shelf qualifications, and students are more than consumers purchasing degree certificates," said Professor Farthing.

"We need to talk about the student experience less in terms of transactions and more in terms of relationships. Universities are communities where people come together to create and share knowledge."

The government is trying to create more competition on price between universities, with an allocation of 20,000 undergraduate places for courses where tuition fees are below £7,500.

A spokesperson for the Department for Business, Innovation and Skills said the changes in funding, information and places would help students.

"Up to now, the number of places at each university has been set centrally. That is not in the interests of students.

"So, in 2012-13, one quarter of all places will be freed from number controls, with greater liberalisation in later years. That means more diverse provision, more student choice and more accountable institutions.

"People have a range of reasons for going to university but it is vital that they have the information at their fingertips to make well-informed decisions about what and where to study. We want to see the best possible match between universities and students."

With so many graduates unemployed it is important to give students the information they need to make a decision on what degree to take. What industries are currently struggling to get graduates with the required skill set and which offer the best career paths. The amount of competition per graduate job has meant that it is increasingly important for graduates to take into account the graduate job market.

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