Major mobile telecommunications operator Vodafone is aiming to cut £2 billion in overheads by 2012, which it will achieve through sales outsourcing practices. The firm believes it is already one year ahead of schedule in reaching its aim of a £1 billion drop in outgoings and will hit the figure in March 2010 thanks to its rigorous shift in personnel. It will push funds into its Luxembourg-based procurement arm, launched last year, and will continue with further sales outsourcing programmes to offset inflation increases and boost profits. Vittorio Colao, chief executive of the Vodafone group, said: "The new cost cutting programme won't be merely about head count reduction. We will be rationalising more of our IT solutions, most of which are outsourced now anyway." A study by CyberMedia subsidiary Global Services and advisory firm Tholons recently placed India as the top destination for sales outsourcing firms looking to boost productivity.
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