Whyte and Mackay Hires 15 Pareto Graduates
Leading scotch whisky producer Whyte and
Mackay, has called in graduate recruitment and training
specialist Pareto
Law to build its national sales force focusing on the pubs and
clubs “on trade” throughout the UK. Initially Whyte and Mackay took
on 15 graduates from Pareto along with a customised training
package both for these and existing experienced sales staff.
Rosslynn Law, Operations Director at Whyte and Mackay,
commented: “We have invested millions in our brands so were looking
for people that not only excelled in sales but, more importantly,
individuals who would share our passion for our brand values and
positioning within the market. Pareto Law offered a bespoke
solution, with ready-made high calibre and highly trained sales
people.”
To support the new graduate intake Pareto have delivered four
bespoke sales
training modules, designed specifically around Whyte and
Mackay’s corporate values and business requirements. The Business
Development Executives (BDEs) are also given intensive product
training, including visits to distilleries and meeting the
company’s master blender; the award- winning Richard Paterson.
Jonathan Fitchew, joint managing director of Pareto Law, added:
“The Pareto Law approach is designed to provide businesses with a
highly effective sales recruitment solution through the selection
of the top graduates. We have worked hard to build a strong
understanding of the requirements of Whyte and Mackay, and this has
enabled us to design a selection, assessment and training process
that provides graduates with the skills to grow and develop with
the company.”
The training for Whyte and Mackay’s existing Sales Managers is
to familiarise them with the four modules of the Pareto BDE
training programme and help build individual sales skills. Over the
first year some 65 additional sales staff will go through the
Pareto training programme.
Whyte
and MacKay Case Study
