The first stage of any sales journey is recognising and capitalising on potential customers. While many of the techniques involved in generating leads have been in use for as long as sales has been a concept, professionals are now able to do more. Performance can be monitored and improvements can be made with supporting evidence.
Exploiting any available information is crucial to maintaining an efficient lead generation process. Everything from the people you contact and channels you use, to determining the quantity and quality of your leads should be analysed and improved.
Use the information available to you to make your lead generation more effective.