Improve Cold Calling
Our live telephone selling course tackles the
full spectre of cold calling head on, combining
live cold calling with a side-by-side coaching
workshop. The cold calls are analysed by the trainer, who will
offer guidance and advice on how to improve motivation, confidence
and effectiveness.
Cold Calling Training That is Results and Outcome Driven
Cold Calling is the of the most important part of any office
based sales person. The ability to improve profitability
through effect cold calling is essential which is why our cold
calling training course Live Telephone Selling is
essential for any business wanting to improve sales of its internal
telesales function.
The Cold
Calling training is a fun and demanding two
day programme which includes live calling sessions. Your
business could even see a tangible benefit straight away as we get
every attendee to perform a success live cold call with a one your
companies clients. The Cold
Calling training could even pay
for itself on the day. But the cold calling improvement comes
when the telesales people get back to the office and
implement the cold calling training.
ISMM Endorsed
As an accrediated ISMM centre our Cold Calling Training can also
come as fully endorsed ISMM course. Please ask for
further details when booking.
Cold
Calling training - Live Telephone Selling:
Key Areas Covered
- The identification and removal of negative beliefs and
emotions
- How to adopt new and empowering attitudes, behaviours and
skills
- How to design a powerful call structure to suit any type of
cold call
- Getting past gatekeepers politely and effectively
- How to deal with objections elegantly and professionally
- Setting cold calling objectives
- How to develop a continual personal improvement plan
Live Telephone Selling Training Tips
Below is our latest training tip on Live telephone selling. To
veiw more training tips please visit our sales training
tips video page.
Tip 1 - Positive Cold
Calling

Visible Return
on Investment
Delegates make live calls to their own prospects generating
instant results to benefit your business:
- 1 in 6 calls go through to the decision maker*
- 1 in 4 calls to decision makers produce a new meeting
appointment*
With statistics like this, a sales person in your team making 50
calls a day could be generating an additional 42*
appointments a month – in the current climate can you
really afford to ignore how this would impact your sales?
* based on actual delegate call statistics from LTS courses
taken
Who should attend this course:
- Telesales People
- Internal Sales People
- Business Development Executives
- Account Managers
- Anyone who has to sell on the phone or in an office based
environment
Live Telephone Selling: Key
Areas Covered:
- The identification and removal of negative beliefs and
emotions
- How to adopt new and empowering attitudes, behaviours and
skills
- How to design a powerful call structure to suit any type of
call
- Getting past gatekeepers politely and effectively
- How to deal with objections elegantly and professionally
- Setting call objectives
- How to develop a continual personal improvement plan
Training Approach
This highly interactive 2-day programme includes a number of
methodologies to ensure trainee engagement and promote and embed
learning. These methodologies include:
- Scenario based exercises to establish core principles and
models.
- Group exercises based on personal experience.
- Role play exercises, both individual and group, to practice and
embed new skills and techniques.
- Live calling element to demonstrate the effective nature of the
tools and techniques
Why should I attend or my staff
attend?
- Visible Return on Investment from day one
- Generate more sales, appointments and business every day
- Improve sales through gaining better selling skills
- Increase motivation
- Learn proven techniques to get to the people that matter
- Develop structure plans on how to achieve the ultimate sales
growth
ISMM Recognised
Training Centre

Pareto Law sales training is an ISMM Recognised Training
Centre working in partnership with the ISMM. This means
that our sales training programmes, our sales training
co-ordinators, programmes and courses all meet the exacting
standards of the ISMM (Institute of Sales & Marketing
Management).
Founded in 1911, the ISMM, is the UK's only professional body
for salespeople promote standards of excellence in sales and sales
management and to enhance the status and profile of sales as a
profession, the ISMM has been the authoritative voice of selling
and the custodian of sales standards, ethics and best practice.
The ISMM is the only membership body recognised by the
UK Government regulatory body Ofqual as an
awarding organisation to offer qualifications in Sales, Marketing
and Sales Management. More ISMM Info. Please ask for more details
when booking.
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The course helped me change my attitude
to cold calling and give me the confidence and motivation to tackle
calls more effectively (Laura Sage - June 6-7)
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This course has dispelled many of the myths and bad attributes
associated with cold calling. My confidence has gone through the
roof and I can't wait to get started. (Ed Pearson - July 25-26)
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Very useful to any role within my company, confidence in
objection has greatly risen - eager to get back into the office to
put into practice (David Woodings - July 18-19)
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Pareto provide excellent, thorough and professional training to
provide graduates with great sales knowledge and experience (Oliver
Sum - 18-19 July)
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The trainer really engaged us and tailored parts of the course
to make them relevant to me. (Lauren Suraci - May 9-10)
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Cold Calling Training Locations
We also provide cold calling training across the UK, please see
our list of cold calling training locations:
For more information or to book a our cold calling course Live Telephone Selling
please
For more information or to book a course please
now or contact us directly on 0500 36 38 40.