Companies need to focus on what makes them stand out from the
crowd if they are to protect margins and avoid becoming a commodity
where price is the only determining factor in the decision making
process. However all too often companies take the step in
recognising this challenge and come up with points of
differentiation that are just not useful.
So how do you start to understand what makes you different or more
importantly what makes your customers buy from you? Read our
new guide on why and how to differentiate your offering and
generate more sales.
Download What Makes You So Special