How do you scale up a sales force to take advantage of a business opportunity in a world where “long term” means six months?

Rapid deployment is a philosophy that is taking hold in British business and has some irresistible benefits for forward-looking best in class companies of all sizes.

Sales directors are in a bit of a quandary when a major business opportunity comes their way. On the one hand their instinct is to “go for it” and get the people on board that they need. On the other hand the cautious accountant, that since 2008 has invaded their previously self confident sales minds, tells them that tough times may be ahead and it’s best to let this one go to avoid creating an overhead burden for the future.

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