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We are all being told that the Internet, social media and email
marketing are the way forward for prospecting. Some are even saying
that cold calling is dead due to this!
The over confidence in these new high tech solutions at the
expense of the methodical “it’s a numbers game” model of
prospecting is the selling version of the Hare and the Tortoise. In
Aesop’s fable the fast paced hare was so confident he could win the
race he stopped for a snooze along the way as the more experienced
pedestrian testudine crawled to victory?
However to become the true champion combining the two forms of
new lead generation and cold calling techniques will enable you to
win the sales race against your competitors.
In our latest innovative, yet informative guide we will show
you how cold calling is now turning into hot
prospecting.
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