Its a Marathon, Not a Sprint. Why Training Fails.

Why does so much sales training fail in its goal to improve performance of the individual and the company?Why do successful companies, who make training and development the cornerstone of their business, do so well whilst others suffer from poor growth and endure high staff turnover? What needs to change if training is to deliver on its promise of lasting business performance improvement?

When training for a marathon a successful runner will commit on average more than 22 weeks of training 5 to 6 times a week. This entails a rigorous training plan which consists of scheduled phases of running with the correct diet and different types training types such as cardio and weights.

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