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Our Mission

We’ve been passionate about delivering exceptional training for over two decades here at Pareto. Our ethos is rooted in the power of potential and we are dedicated to providing innovative training that will truly transform peoples’ careers and opportunities in the workplace.


We are proud to have worked with leading organisations across the globe to upskill, motivate and inspire their staff and we are committed to providing each apprentice with the support they need to achieve remarkable outcomes.


Our Apprenticeship Team know what it takes to facilitate the growth and success of all the learners that come through our learner journey; we have been shaping our training to meet both the specific needs of our clients and learners across each of the six government approved apprenticeship courses we offer. 


Our Enrolled Courses

Sales Executive Level 4

IT Technical Sales Level 3 

Team Leader Level 3

Customer Service Level 2

Operational Manager Level 5

Digital Marketer Level 3

Apprenticeships Vision

Our vision is to be a leading training provider in the UK offering innovative and high quality learning experiences for both learners and businesses.  Guided by our core values, we are focused on excellence and aim to elevate apprenticeships to the highest possible levels of attainment. Our developing partnerships with employers are key to achieving this aim and to ensuring that every learner has the opportunity to reach their full potential in a safe and supportive place to work and learn. 


Our Values

Self Belief and Application Can Take you Anywhere

Self belief is the all important first step, if you apply yourself in equal measure, then you can achieve anything.


Opportunities Don't Happen, you Create Them

Proactivity is everything. We foster the kind of working culture that encourages and supports everyone to seize the day, take ownership, and make things happen for themselves. 


Together We are Stronger

Teamwork is not only about working together, but about recognising individual strengths and using them to the advantage of the many. 


Don't be Afraid to Let Go of the Good, to Go for the Great

As market leaders we owe it to our clients to always stay one step ahead, offering the premium in products and services; to help them achieve excellence.

What is important to us?

Apprenticeship Learners in Training​


Our innovative and high quality training provides the best learning experience for our apprenticeship delegates. Whether it's classroom based or remote webinar training, we always strive for excellence to ensure all learners are making good progress. 


Stats of our learners in training


100% of our apprentices rated the trainer's knowledge as


90% of our apprentices rated the overall course as


92% of our apprentices rated the overall trainer support as, well you guessed it;



See what our learners had to say about the Virtual Sales Training...


"Remote sessions and breakout technology worked and were facilitated very well."


"Good day, lots of new information learned."


"The trainer facilitated this remote session really well, and I was impressed with how the technology ran (break-out rooms etc)."


"Great trainer! Very engaging."


"I thought the virtual training was delivered so well. It was super slick. Zoom seemed to be the perfect platform with the right levels of flexibility. I was really impressed by the delivery."

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Our Learners Enjoy Outstanding Results!

Meet a selection of our high achievers. We love seeing our learners achieve their goals and were so proud to see how our training is changing lives for the better. 

All four of the apprentices below were rewarded with a 'Distinction Grade' for their outstanding efforts. 

Learner: Charlie Davies     Grade Attained: Distinction 

Learner: Emma Gardiner     Grade Attained: Distinction 

Learner: Rasmus Hallqvist   Grade Attained: Distinction 



Meet Our Leadership Team

Trevor Yoxall General Manager

Shelley Gallagher Apprenticeships & Training Director

Amanda Kennedy Head of Quality & Education – Apprenticeships

Andrew Wiles Sales Director - Pareto Apprenticeships

Lynda Broadhurst Head of Training Delivery

Lee Daley Delivery Manager

Alexandra Fowkes Delivery Manager

Dan Gagg Standards Manager

To view our full apprenticeships team structure - click here


How can Pareto Law help you as an apprenticeship provider?


Whether you are looking to train fresh talent or wanting to invest in upskilling your current staff, we deliver exceptional training through a range of government-approved sales apprenticeships. We work with ambitious, motivated and hardworking individuals who are eager to kickstart new careers or enhance their current roles with advanced apprenticeship sales training. We are committed to supporting our learners to achieve their ambitions in a safe, secure and encouraging environment and we have seen many become invaluable assets to business organisations within a matter of months.


Our unique style of delivery is sustainable, cost-effective and puts the learner and their continuing success firmly at the centre. Our commitment to providing challenging, stimulating and industry-relevant apprenticeship sales training means you reap the rewards of an inspired, driven and highly-skilled workforce. Push forward innovation and find effective solutions to your business challenges with an apprentice today. 


Apprenticeships Policy and Procedure Documents


Click the links below to view each policy 

Employer Complaints Process

Learner Complaints Process

Complaints Process Policy

To learn more about our apprenticeship training contact us on 0330 057 4891 


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