Expert sales training in the heart of Cardiff
At Pareto, we’re the world’s largest assessment, training and placement specialists, that’s why over 120,000 people have turned to us and our globally recognised courses.
We’ve designed our accredited courses to help you become a better leader. Whether it’s live prospecting to boost telephone sales or sales management, our sales training helps create top talent.
We know it’s not always possible for your team to join us in our London and Manchester training centres, so we bring our courses to you. Taking place within your office or online, our team are available across Cardiff and Wales.

In Classroom - Online - At Your Office
Available Sales Training Courses
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Sales Fundamentals
Our Sales Fundamentals course is a robust foundation programme designed for those getting started in sales.
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Live Prospecting - Telephone Sales
Get past the gatekeeper and confidently speak to decision-makers. For all sales professionals.
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Professional Selling Skills
Develop questioning techniques and take control of the sales process.
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Powerful Pitches
Learn to deliver a business-winning presentation with a convincing, informative and confident pitch.
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Negotiation Skills Training
Develop skills in executing the perfect pitch to give you the upper hand at the negotiation stage.
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Advanced Selling Skills
An advanced course for experienced sales professionals looking to take their skills to the next level.
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Sales Management & Leadership Training
Become an established mentor with our Sales Leadership course.
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Account Management
No matter what level of experience you have, you need to know how to make the most of your deals.
If you need a more specific approach or your needs are more specialised, our bespoke talent development programme is the answer.
Discover the Accelerate ProgrammeWe measure our success against your goals.
The Pareto Effect has a proven, measurable impact of sales results for organisations across a vast range of industry sectors and markets.
Delivered by our team of expert tutors, our courses range across key facets of the world of sales to equip your teams with all the skills required to create a culture of excellence in your business. No matter what their current skill level or area of expertise, our open courses are designed to embody the full sales journey: from fundamentals through to management skills for those at the top of their game.
Beginning with a comprehensive needs assessment to identify current skill levels and any gaps in your team, we then progress to design a bespoke solution in collaboration with your business, matching the outcomes of sales training to your business objectives.
We look at the long-term: returning to your place of business to ensure our training principles are translating into the workplace. For business organisations based in Birmingham or West Midlands, our sales training could significantly transform your results. What’s more, we can design and implement accreditation programmes for your delegates, giving you a tangible means of measuring sales success.
Interested in accredited expert sales training?
Complete the form or alternatively you can speak to our training team by calling 0333 455 1416