Account Management Training Course

Perfect for:

No matter what level of experience you have, you need to know how to make the most of your business deals. Our Account Management course focuses on how to effectively up-sell and manage your accounts in order to maximise your business relationships and opportunities.

 

The Account Management course teaches delegates how to grow and strengthen existing customer relationships. It challenges delegates how to protect their customers from the competition in an ever-changing market environment, and practically apply these techniques to individual business accounts.

Key outcomes from the course

By the end of this training course, your delegates will:

  • Explain and provide examples of how companies behave in a changing market place, and how this affects account development

  • Identify target clients to Grow, Protect, Retain & Relegate using account development success indicators

  • Understand which specific tactics to deploy with stakeholders for account health and development

  • Develop a 1 page ‘ACT account plan’ strategy using the toolkit provided

  • Create 6 month SMART objectives for a client of your choice or through a simulated activity

  • Conduct and provide feedback on an account review simulation

Training Approach

Following this course, your delegates will know where to focus their skills, time and efforts and will have generated specific account strategies to increase their level of customer value and engagement enabling long-term revenue growth.

Ratings: Overall course rating based on Reviews
  • Excellent course, provided with realistic situations - I really appreciated that the floor was open to ask questions. (18-19 Feb 2016)

    Anna, Manchester
  • 4
  • Very good course due to trainer, he made it interesting and fun - which made it easier to follow. (18-19 Feb 2016)

    Courtenay, Manchester
  • 5
  • The account management course was extremely useful. I am looking forward to use the skills I have learnt. (18-19 Jan 2016)

    Becki, London
  • 5
  • Very good experience overall, good content and clear and concise way it was portrayed and taught. (18-19 Jan 2016)

    Alice, London
  • 4

Modules Covered

The key areas covered in the course are:

  • Successful Account Management: Understanding the importance of partnerships in selling

  • Client Relationship Strategy: Reviewing and assessing your client portfolio

  • The Customer Organisation: Understanding client cultures

  • Network: Building your base

  • The Trusted Advisor: Positioning yourself against the competition

  • Time Management: Maximising your account activity

  • Managing Relationships: Internal and external

 

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For more information about this course please call our team on 0333 011 0721 or click the button below:

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