Account Management Training Course
The Account Management course teaches delegates how to grow and strengthen existing customer relationships. It challenges delegates how to protect their customers from the competition in an ever-changing market environment, and practically apply these techniques to individual business accounts.
Key outcomes from the course
By the end of this training course, your delegates will:
Explain and provide examples of how companies behave in a changing market place, and how this affects account development
Identify target clients to Grow, Protect, Retain & Relegate using account development success indicators
Understand which specific tactics to deploy with stakeholders for account health and development
Develop a 1 page ‘ACT account plan’ strategy using the toolkit provided
Create 6 month SMART objectives for a client of your choice or through a simulated activity
Conduct and provide feedback on an account review simulation
Following this course, your delegates will know where to focus their skills, time and efforts and will have generated specific account strategies to increase their level of customer value and engagement enabling long-term revenue growth.
Looking for something more niche?
If you have a more specific requirement in mind for your training, we also offer Bespoke Training packages for larger businesses.
Click here to find out more.
The key areas covered in the course are:
Successful Account Management: Understanding the importance of partnerships in selling
Client Relationship Strategy: Reviewing and assessing your client portfolio
The Customer Organisation: Understanding client cultures
Network: Building your base
The Trusted Advisor: Positioning yourself against the competition
Time Management: Maximising your account activity
Managing Relationships: Internal and external
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