Every business has unique complexities. The number of people, turnover and offering should all influence the decisions of your lead generation. See how you can:
- Establish a framework
- Categorise targeted businesses
- Ensure quality leads
When sales people are generating leads, they need to ask a series of questions to determine the value of the target. Without an idea of size, turnover and financial history, a lead cannot be categorised or dealt with efficiently. The answers and the tools to find them are both out there, are you using them?