About Pareto

Discover how the Pareto Effect transforms sales success in the UK and abroad.

At the top of Snowdon Mountain in 1995, Pareto Law was born from a simple idea: to bring that top 20% of sales professionals who would make 80% of the difference to organisations across the UK.

Twenty years later, our core aim is unchanged. With a touch of innovation, plenty of vision and a lot of hard work, we have grown to become the UK’s leading sales recruitment and sales training specialists. Only now, we’re taking the Pareto Effect global. Opening our New York office in January 2015, we now deliver market-leading sales solutions for some of the biggest brand names in the business worldwide. So whether you’re looking for a graduate job in San Francisco or to implement a bespoke sales training solution in Singapore, we have what it takes to meet your needs.


276k graduate sales job applications per year

20 graduate assessment centres ran every month

Worldwide recruitment in Europe, Asia and Middle East

350 hours of sales training per week


What we do.

Well, that depends on what you’re looking for.  

If you’re an up-and-coming sales superstar or simply a university graduate looking to launch your career, we provide a unique alternative to traditional recruitment agencies through our graduate recruitment and training process.

IN 2014, WE PLACED OVER 1,400 GRADUATES INTO ENTRY-LEVEL SALES CAREERS.

For those higher up the sales career ladder, our Executive division is invested in matching top-level candidates to the right roles. Our team provides a consultative resourcing service to take you to the next level.

PARETO HAS A 3:1 INTERVIEW TO PLACEMENT RATIO FOR EXECUTIVE CANDIDATES.

If you’re a business looking to inject fresh talent into your sales team, Pareto offers a range of recruitment solutions, from graduate through to executive level, to meet your every need. Whether it’s a single individual or an entire team, an outsourced model or adding onto your headcount, we can provide the answer. 

93% OF OUR GRADUATES ARE RETAINED BY THEIR BUSINESS AFTER 12 MONTHS.

Looking to upskill? Pareto’s in-house sales training and development solutions provide a complete road map to sales success. No matter what your industry or training need, we offer sales needs analysis, assessment, training and accreditation options to enhance performance and drive sales success at both individual and team level.

WE TRAIN IN EXCESS OF 13,500 DELEGATES EVERY YEAR.