Live Calling Skills

Master the Art of the Sales Call

Course duration

1 Day

Course Focus

Building a healthy pipeline requires more than activity alone. The most effective prospectors understand where to focus, how to research opportunities, and how to create relevant conversations that encourage customers to engage. This practical 1-day workshop equips sales professionals with the mindset, structure, and techniques needed to create consistent, high-quality opportunities and maintain a healthy pipeline across multiple channels—including live phone approaches, social outreach, and email.

Key Learning Outcomes for Your Sales Team:

Build Pipeline Disciplines: Master the daily behaviours and structures required to maintain a healthy, predictable pipeline.
Prioritise High-Value Targets: Research and prioritise target accounts and key decision-makers more effectively.
Identify Commercial Triggers: Pinpoint relevant industry triggers and customer challenges to make outreach timely and relevant.
Craft Compelling Messaging: Create strong opening hooks and messages that capture immediate attention.
Structure Multi-Channel Cadences: Build structured outreach sequences across phone, email, and social channels (e.g., LinkedIn).
Increase Approach Confidence: Approach new prospects with greater confidence, authority, and professionalism.
Overcome Initial Resistance: Navigate gatekeepers and handle initial pushback or dismissal effectively.
Secure Customer Commitments: Confidently convert prospect conversations into meaningful next steps and calendar commitments.

Ideal For:

Business development professionals, sales executives, inside sales reps, and account managers responsible for proactive outreach and generating new business opportunities.

Duration: 1 Day