SDR, BDR & AE hiring

In today’s competitive landscape, high-growth organisations are moving away from the "hit-and-hope" recruitment model. Decision-makers understand that the most resilient sales functions aren't bought, they are built.

Leaders know that the SDR is the ground floor route into Sales, but also one of the most challenging roles within a sales function. At Pareto, we have spent 30 years perfecting SDR & BDR recruitment. Not just a "lead gen" function, we view it as an elite talent incubator for you future AEs and Leaders.

By implementing a Pareto-trained SDR function, you allow your AEs to do what they do best - close. Our SDRs act as the specialized "engine room," filtering the noise and ensuring your AEs only step into meetings that have a high probability of conversion. They’re also your AEs of tomorrow.

The biggest risk to any Sales Lead is turnover. Hiring externally for mid-senior roles is expensive, time-consuming, and carries a high "culture-fit" risk. When you hire and train SDRs through the Pareto methodology, you aren't just filling a junior seat.