SDRs are responsible for identifying sales leads, sourcing new opportunities and potential clients.
At its most basic level, the Sales Development Representative (SDR) role and team is the engine that generates new business for their organisation. They will source, generate and build on sales leads - sourcing new opportunities and potential clients, or "prospects".
Often described as the ground floor route into Sales, but also one of the most challenging roles within a sales function - this role will shape your professional career in ways that are measurably and immeasurably positive.
You will need excellent communication skills and product knoweldge to pitch to these prospects. Some of the valuable traits of an SDR include - creativity, proactivity, resilience and a strategic mindset. Above all though, it's hard work and diligence that is required - and the rewards that you receive in an SDR role completely mirrors how much work you are willing to put in.
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