Pareto’s training intervention has enabled Cogent’s salespeople to increase the organisation’s ability to cross-sell products and services to key accounts, resulting in a larger market presence on each ledger. This has since enabled the organisation to achieve its goal of a 340% market share, whilst improving internal relationships, engagement, and collaboration between teams.

“The training has been such a success that we’re continuing our relationship into 2023 and beyond, and see the sales excellence course as a fundamental part of all new starters’ training plans.”

Ultimately, Pareto’s bespoke B2B sales training course and the increased product knowledge of Cogent’s staff have contributed towards the organisation’s recent wins, including an increase in turnover by an additional £600,000 YoY between October 2021 and October 2022. 

Cogent continues its relationship with Pareto into 2023, with the company’s senior leadership choosing to continue to upskill their teams through our specialist learning and development programmes. With an eLearning and micro-learning project in the pipeline, Pareto seeks to offer the resources and interactive experiences which Cogent needs to maintain its continued market leadership.